STATEMENT
Lena came to me with a website that had strong potential but needed a sharper first impression, important information was competing for attention, and the user journey did not feel as intentional as it could have. The challenge was not to reinvent the brand, but to reorganize the experience so the product’s value could be understood faster, the trust level could increase, and the path to action could feel more natural. I redesigned the homepage to improve hierarchy, simplify the flow, and create a more polished digital presence that speaks clearly to parents, teachers, and education stakeholders.
DESIGN PROCCESS
I started by auditing the original homepage to understand where the experience was losing clarity, It was clear that the site was trying to speak to too many audiences at once, so I restructured it from a single broad page into two dedicated experiences : one for teachers and one for schools - to create a more personalized UX. From there, I refined the content flow, tightened the messaging, and designed each page to speak directly to its audience’s priorities, and placed key proof points and CTAs more intentionally so the page felt lighter, more polished, and easier to scan.
